The Birth of a Legacy
In 1960, the landscape of the National Football League expanded to include a new team that would become a cornerstone of American sports: the Dallas Cowboys.
As an expansion team, their early years were filled with growing pains, but these initial challenges laid the groundwork for a franchise defined by resilience and success.
The Early Years: Building the Foundation
The Cowboys’ journey began under the guidance of coach Tom Landry and general manager Tex Schramm. Despite a winless inaugural season, the team’s innovative strategies, including the now-famous “Flex Defense” and the use of computer technology for player evaluations, laid the groundwork for future success.
By 1966, the Cowboys had clinched their first winning season, embarking on a record-setting streak of 20 consecutive winning seasons.
The 1970s: A Decade of Dominance
The 1970s heralded the Cowboys’ rise to prominence, with the team capturing two Super Bowl titles in 1971 and 1977. Landry’s leadership, Roger Staubach’s heroics, and a formidable defense known as the “Doomsday Defense” propelled the Cowboys to the forefront of the NFL.
Their success during this era not only solidified their status as contenders but also captured the hearts of fans nationwide, earning them the moniker “America’s Team.”
Cultural Impact: Beyond the Gridiron
The Cowboys’ influence extends beyond their on-field achievements. The iconic blue and silver star logo, the cheerleaders, and the state-of-the-art AT&T Stadium have become symbols of American sports culture.
The franchise’s knack for marketing and brand management has played a pivotal role in its financial success, making the Cowboys the highest-valued sports team in the world.
The 1990s and Beyond: Sustaining Excellence
Under the ownership of Jerry Jones and the leadership of players like Emmitt Smith, Troy Aikman, and Michael Irvin, the Cowboys experienced a renaissance in the 1990s, winning three Super Bowl championships in four years (1992, 1993, and 1995).
This era reaffirmed the Cowboys’ status as a perennial powerhouse and set the stage for continued success into the 21st century.
Record-Breaking Attendance: A Sea of Blue and Silver
One of the most memorable moments in Cowboys history came in 2009, when they shattered the NFL record for regular-season home game attendance.
Over 105,000 fans filled the stands, showcasing the immense and unwavering support the team enjoys. This record is a testament to the passionate fan base that has been a hallmark of the Cowboys’ identity.
Fan Loyalty: A Sold-Out Sensation
Demonstrating unparalleled fan loyalty, the Cowboys have sold out every game, both home and away, since 2002. This remarkable streak is a clear indicator of the deep connection and loyalty the fans have for their team, further cementing the Cowboys’ status as “America’s Team.”
Thanksgiving Day Tradition: Football with a Side of Turkey
Since 1966, the Cowboys have hosted Thanksgiving Day games, embedding themselves in the fabric of American holiday tradition. These games are more than just a display of football; they’re a celebration of community, family, and the enduring spirit of Thanksgiving, enjoyed by millions of Americans every year.
Dallas Cowboys by numbers
- 5 Super Bowl Championships: A testament to the Cowboys’ enduring excellence.
- 8 Super Bowl Appearances: Tying them for second-most in NFL history.
- 20 Consecutive Winning Seasons (1966-1985): An NFL record that speaks to the team’s consistent competitiveness. During that span, they made the playoffs 18 times, won 13 NFC East championships and reached the Super Bowl five times.
- Forbes’ Highest-Valued Sports Team: Reflecting the Cowboys’ immense impact on and off the field.
The Dallas Cowboys’ Enduring Legacy
From their humble beginnings to their ascension as “America’s Team,” the Dallas Cowboys’ journey is a testament to resilience, innovation, and the unyielding pursuit of excellence.
With a rich history of triumphs, cultural milestones, and a deep connection with fans around the globe, the Cowboys’ legacy is not just about football—it’s about the spirit of American sportsmanship and the pursuit of greatness.
As they continue to write new chapters in their storied history, the Dallas Cowboys remain a beacon of success and an enduring symbol of what it means to be part of the NFL.
Timeline of Dallas Cowboys
20th century
- 1960: The Dallas Cowboys join the NFL as an expansion team, playing their inaugural season without a single win.
- 1965: The Cowboys draft “Bullet” Bob Hayes, who becomes an instrumental figure in transforming the team’s offense.
- 1966: Begin a tradition of hosting Thanksgiving Day games, enhancing their national profile.
- 1967: Reach the NFL Championship Game for the first time, narrowly losing to the Green Bay Packers in the “Ice Bowl.”
- 1971: The team captures its first Super Bowl title in Super Bowl VI, dominating the Miami Dolphins 24-3.
- 1977: The Cowboys, led by Roger Staubach, win Super Bowl XII, solidifying their status as an NFL powerhouse.
- 1989: Jerry Jones buys the team and hires Jimmy Johnson as the head coach, marking a pivotal change in leadership.
- 1990s: Troy Aikman, Emmitt Smith, and Michael Irvin, known as “The Triplets,” help lead the team to three Super Bowl victories in four years (1992, 1993, 1995), defining the Cowboys’ dynasty era.
- 2000: Emmitt Smith becomes the NFL’s all-time leading rusher, highlighting the Cowboys’ strength on the ground.
21st century
- 2009: The opening of the state-of-the-art AT&T Stadium, known for its massive video screen and luxury amenities, sets a new standard for NFL venues.
- 2014: Under the guidance of head coach Jason Garrett and with a breakout season from DeMarco Murray, the Cowboys clinch the NFC East title.
- 2016: Dak Prescott and Ezekiel Elliott lead the team to another NFC East championship, showcasing the successful transition to a new generation of talent.
- 2020: Amidst the challenges of the COVID-19 pandemic, Mike McCarthy takes over as head coach, signaling another new chapter for the franchise.
- 2021: Dak Prescott signs a four-year, $160 million contract, one of the largest in NFL history, underscoring the franchise’s commitment to securing top talent.
- 2022: The Cowboys continue to be competitive, reaching the playoffs but facing an early exit, underscoring the ongoing quest for their next Super Bowl title.
